A snippet of 15+ years creating media content. 95% from the hands of our founders, Dan Ramirez and Amara Untermeyer, we're very proud to have produced, directed, shot, conceived, supervised, photographed, built, edited or done all of the above on each and every one of these projects.

Our thanks go to:
44Pictures and Dave Matthews
Original Media
Vidiots
Original Productions
American Express and American Express Publishing
ESPN and Televersemedia
Human Rights Watch, IJDH, RAE, IP, ENSAAF and NMAP
Channel4 and Hat Trick UK
Our pal David Blaine, ABC, and Look-a-Like
Stars&Stripes / A&E / Andrew Myers
DIY and our pal Bronson Pinchot
ShangriLa Records and Monsters of Folk
For trusting us creatively to pull all of the above off - even when we seemed insane for even suggesting it. 

AMERICARES - EL SALVADOR
BRANDED DOCUMENTARY 

AmeriCares provides global medical aid and disaster relief. Though their work is delivered via partnerships with some of the world's best known medical organizations, their work in El Salvador is changing the health outlook of an entire country - for the better. We're excited to collaborate with AmeriCares and tell the story of the incredible power and possibilities of healthcare. 

Check back this fall, follow us on Twitter or Instagram for official release and updates.  

MY STEAZ : AMARA UNTERMEYER
WEB COMMERCIAL  

Steaz asked Burgeon Media to put a video together featuring our own steaz. We captured Burgeon Media principal Amara Untermeyer's philosophy on living and working in New York City.

Shot/Cut/Music:  DnA // Dan Ramirez + Amara Untermeyer

HOME
CAMPAIGN INCLUDING BRANDED SHORT DOCUMENTARY + COMMERCIAL

Pioneers in the healthy housing movement, the National Center for Healthy Housing set the standard for housing rights and education across America for the past twenty years. In December 2012, the National Center for Healthy Housing trusted Burgeon Media to develop visual content targeting the general public. We brought the soul of the organization's message to the forefront of their story and crafted compelling, potent messaging through real-life voices of the movement. 

THE CHALLENGE
Two decades of research and lobbying had made The National Center for Healthy Housing the leader in their industry, but an information overload for the general public. As an organization use to communicating primarily with government and industry officials through statistics, consumer language was fresh territory and a huge growth area yet to be explored. Burgeon Media's challenge is to restore the NCHH's relatability to the masses while highlighting the heart of who they are. 

THE CREATIVE
Burgeon Media focused on refining the NCHH's work into a story all families could connect with: "The Right to a Healthy Home." We reinforced and expanded the relatability of this message by documenting everyday Americans in response to what 'Home' meant to them. Casting real families in the US's Northeast and filming a commercial + short documentary, we told the intimate story of "Home" and the organization fighting for our right to a healthy one - The NCHH. Simple. Pure. Powerful. 

THE RESULT
An instant success at the industry-wide National Center Healthy Housing 20 Year Anniversary in 2013, Burgeon Media's "HOME" commercial + short documentary reached the hearts of both consumer and industry professional alike. Tripling site visits, the new media directly garnered the support of Wells Fargo through an $850,000 donation + the costs for a national TV ad buy. Visual content and stories reached a new age for government organizations. 

Creative : Burgeon Media
Directed by:  DnA // Dan Ramirez + Amara Untermeyer
Copy: DnA // Dan Ramirez + Amara Untermeyer, Rebecca Morely
Director of Photography: Dan Ramirez
Produced by: Amara Untermeyer
EIC:  Rebecca Morely / NCHH
Filmed on location: NYC, Washington DC, Maryland, Philadelphia
Music: DnA // Dan Ramirez + Amara Untermeyer

TRAVEL+LEISURE iPAD COVER
DIGITAL

When American Express/Condé Nast  decided to launch their tablet edition of Travel+Leisure, they trusted Burgeon Media to consult, film, produce and photograph their reader’s choice for best hotel in the world - India’s Oberoi Vanyavilas.

Our team suggested bringing readers along to these beautiful exotic locations - by making the pages come to life. Matching medium format pictures to video we were able to build a new way of viewing magazines where all pictures could come to life by touching the screen, allowing viewers to interact with the locations.  

Other media includes photographs for print as well as several videos used for viral web distribution and tablet content.

MINIWANCA + MERROWVISTA CAMPS

A leader in youth development since 1925, the American Youth Foundation is known as the touchstone of inspiration in young people across the United States. In 2012, A.Y.F. asked Burgeon Media to bring relevance, emotion & clarity to their media. We revitalized their image and developed authentic, effective messaging  & visuals.

THE CHALLENGE
Burgeon Media's challenge was to build heartfelt content encouraging authentic connections between A.Y.F. as the leader in youth development,  and their future campers, existing campers, parents and funding alumni.

THE CREATIVE
Burgeon Media saw the opportunity to build connectedness by accentuating the power of A.Y.F.'s 88 year old mission statement and their commitment to inspiring youth in the great outdoors. Based on A.Y.F.'s lasting tradition as devoted stewards of youth, Burgeon Media produced story-based content that reached the heartstrings of supporters and parents, while visually translating the exhilarating richness of self-discovery and the outdoors in a language teens know best: pop music. 

THE RESULT
Connecting to both parent and camper, Burgeon Media developed four anthem films coordinating in look and feel, telling the story of A.Y.F., their heart, their values and their future. Burgeon Media's multiple media pieces along with web + social media redesign, directly contributed directly to spike's in A.Y.F.'s site traffic and donations, and earned media is generated in the form of hashtags shared by thousands of campers over the summer, leading to increased camper and student sign-ups.

HAITI+IJDH 
DOCUMENTARY, PHOTOGRAPHY and COMMERCIALS

Since 2009 we have been collaborating with the Institute for Justice and Democracy in Haiti and their Haitian counterpart, Bureau des Avocats Internationaux, in creating documentary and commercials to aid their social media engagement and legal efforts.

This is work we do because we love Haiti - plain and simple. The world may have donors fatigue when it comes to Haiti, but the human rights and dignity of Haitians matters to Burgeon Media and probably always will.

Our efforts have been featured in the press (the village voice, New York Times), garnered support from Human Rights Watch, actor Rainn Wilson, and has been presented at the United Nations Global Policy Forum. Our Photography for the organization has been turned into street posters for the Martin Ennals Human Rights awards in Switzerland and will be published in a Haitian human rights book by Indiana University (TBT) this fall. 

 Understand more about this courageous organization at IJDH.ORG

THE BLECKLEY INN
PROMOTIONAL 

Located in the heart of downtown Anderson, South Carolina, The Bleckley Inn offers a touch of sophistication, a glance into Southern history and a journey into the elegance of a boutique hotel experience.

While on location the Inn's management asked Burgeon to help reinvigorate their online presence. By engaging the Inn's massive following on trip advisor, inviting them to find their quotes which were peppered throughout the promo, we generated thousands of embedded views that still garner hundreds of views a week with a high percentage of those views becoming Facebook likes - not bad for a small luxury Inn in Anderson, South Carolina. 

Watch out Hyatt - Bleckley Inn is coming for ya.

NEW MEDIA ADVOCACY PROJECT
FULL MEDIA RE-BRAND

The New Media Advocacy Project wanted to change the face of Social Justice Advocacy by infusing the work of the best human rights lawyers in the world with media. The trouble was, with no vision or knowledge to make this marriage work, their concept lacked innovation and a human element.

OBJECTIVE:  Take the concept of the organization and make it tangible, walking the client through their objective and essentially guiding them to their passion. The work couldn't get lost in legal jargon, it needed to engage policy makers, raise the viewers stakes and inspire action and positive change. 

SOLUTION: Simplify complex legal arguments through concise, simple storytelling that carries heart and universal themes. Law can be complex, but the law carries humanity and a thirst for accountability. 

VIDEO, STILL PHOTOGRAPHY, SOCIAL MEDIA: Burgeon Media founder, Dan Ramirez, oversaw all creative and story elements of the organization crafting the best possible stories with the limited resources faced by human rights groups. By directly aiming the work towards policy makers, we increased decision making based on understood consequences.

RESULTS:  After three years overseeing the creative direction of the organization, NMAP garnered funding from the MacArthur Foundation, Echoing Green, Open Society Foundation (to name a few). Our stories helped stop demolitions of slums in Nigeria and changed the way human rights violations were recorded in Northern India. In 2013 our stories of wrongful incarceration in Louisiana will be turned into a CNN documentary series by Oscar Winning Director Alex Gibney. 

Did our work help NMAP become a leader in media and advocacy? We like to think so.  

Despite our work coming to an end in 2012, Burgeon Media co-founder Daniel Ramirez remains on the advisory board of the organization.  

BAFTA HONORS QUENTIN TARANTINO  
Diane Kruger Excerpt
DOCUMENTARY

The documentary team at Burgeon Media were invited to collaborate on a short documentary created by BAFTA to celebrate the work of Quentin Tarantino. One of our segments features the talented Diane Kruger talking about her time working with Quentin Tarantino on Inglorious Basterds. 

Big thanks to BAFTA, the other filmmakers from around the globe, UNIVERSAL PICTURES, Mr. Tarantino, and Diane Kruger.

CASE STUDY - Ya’ll Vs Us / CELL SOUTH

CASE STUDY - PLEASE READ FULL BREAKDOWN.
Winner, One Show Entertainment (2), Cannes Lions (2) Young Guns (1), New York Film Festival (merit)

THE BRIEF
Redesign the Discover Center section of CellularSouth.com and make it a place where customers can find technology and programs that speak to their passions.

THE INSIGHT
As Cellular South is a regional telecom based almost entirely in Mississippi, their customers all shared an intense passion for high school football. Rather than simply re-design the website, we made it a destination for their consumers’ passions.
THE IDEA
-To position Cellular South as the brand that connects consumers with their passions, we created Y’all vs. Us: A content-driven, integrated campaign that celebrates The South’s passion for high school football.
-Create a social media campaign in its purest form: quality content that people would want to share with friends and family.
THE RESULTS
- 200% increase in web traffic to CellularSouth.com
-60% increase in phone activation
-$3.3 million in PR value.
-In April 2010, Head to Head aired on Fox Sports Network, reaching 85 million households

NOTE - BURGEON MEDIA MEMBERS WERE RESPONSIBLE FOR SHOOTING, DIRECTING, CONSULTING AND PRODUCING THE CONTENT USED IN THE CAMPAIGN. WE DID NOT CREATE THE CAMPAIGN OR APPROACH THE CLIENT. ALL COPY, CONCEPT, AND BUSINESS STRATEGY WAS EXECUTED BY OUR EMPLOYERS - MOXIE PICTURES AND Y&R NEW YORK

BURGEON MEDIA - WHAT WE DO
STOP MOTION ANIMATION

The world is sprouting with new technologies, industry, and movements that have yet to embrace the potential of creative communication in the digital age. Burgeon Media’s vision is to give everyone access to awesome, thoughtful media from a human, story-based approach.

Created, Written and Directed by: Amara Untermeyer
Edited by: Dan Ramirez
All props, animation and puppets built/shot in house.

YOUR OWN STORY - BURGEON MEDIA
PROMOTIONAL FILM

Direction/Creative - DnA
 // Dan Ramirez + Amara Untermeyer
Copy - Timothy Hotchner, Amara Untermeyer
Director of Photography - Bill Thomas

Shot in New York's Hudson Valley

- 10 Years of Iraq War (contributing correspondents, video & photography).

- James Steele: America's Mystery Man In Iraq (Photography, Video, Correspondent Contribution)

- Siddhartha Mukherjee - Emperor of All Maladies - Guardian Book Awards (Contributing Correspondence, Video)

- The Importance of Transparency in Media (Correspondence, Video)

Guardian UK

For the past three years Burgeon Media team members Dan Ramirez + Amara Untermeyer have collaborated with our incredibly talented and courageous friends at the Guardian with projects ranging from the initial wikileaks reports, to interviews with tech/politics/science leaders, and investigative reporting on the Iraq War and how it was handled.

Dan and Amara shot video, photographed, conducted interviews, field produced and directed many of the elements of the stories listed above.

Our largest collaboration came in the form of the documentary on US government hire James Steele and his involvement in the Iraq War: guardian.co.uk/world/video/2013/mar/06/james-steele-america-iraq-video)

LITTLE BIT OF LIGHT - CHRISTMAS CARD
PROMOTIONAL HOLIDAY FILM

A pick me up - slice of life with a magical twist. Inspired by our fearless friends at Team Rubicon and dedicated to any and all who took on the hurdles of 2012. Specifically, our  friends and neighbors in New York City, New Jersey and the Caribbean who were roughed-up  by Hurricane Sandy.

Shot in 4 hours, the way this came together was a true holiday miracle. Thank you to all who who donated their time, location and gear to make this possible in less then a week. Pure holiday goodness was pulsing through every element of this shoot. 

Written/Directed/Edited by:
DnA // Dan Ramirez + Amara Untermeyer,  for Burgeon Media

OPEN LETTER TO DETROIT
TELEVISION SPECIALTY
Performed by Eminem

One of many collaborations between CBS Sports and Burgeon Media Principal Daniel Ramirez.

Daniel Ramirez has shot, written, produced, and served as creative consultant in opening specialties for the Super Bowl, the US Open Finals, and the NCAA Fall Championship Highlights.

Concept/Written by - Daniel Ramirez (Burgeon Media Principal)
Performed by Eminem
For CBS Sports - 2009 NCAA Final Four opening sequence.
Produced by CBS Sports

HGTV + LEOPARD FILMS LOOKS TEST

When Leopard Films and HGTV decided to shake up the feel and look of the channels programming and test out a variety of different digital formats, deliveries, field to post transitions, etc, they turned to Burgeon Media principals Dan Ramirez and Amara Untermeyer. Shot, directed and cut during various situations using different cameras and editing systems.

CES AUCTIONEERS and NATIONAL AUCTIONEERS ASSOCIATION. 

COMMERCIALS and TV SERIES. 

Auctioneer. What does that word mean to people these days? Is it scruffy Americans bidding for their chance to own a storage locker full of junk? Is it someone hanging out on Ebay all day selling collectibles? Or maybe is the thought of a time past where men with gallon hats shouted numbers at a crowd holding numbered paddles? The truth is auctioneers are so much more, they're very organized, have come together and are asking Burgeon Media to set the record straight.  

For the next two years we will be making a series of commercials, web campaigns, and even a TV series of the world of auctioneering. These incredible men and women are settling massive estates, helping to sell huge properties, hotels, marinas, and vintage cars, and they're revolutionizing online commerce.

Our first collaboration was through a client profile of South Carolina auctioneer Christopher Pracht. Expect more from this collaboration and client in 2013 and 2014. 

"I'm an Auctioneer" Directed by:  DnA \\ Dan Ramirez + Amara Untermeyer
Edited for BRGN: Edson Carvahlo

Coming soon.

June 2013

If you are an agency and would like to request acces to Burgeon's advertising information, please write to info@burgeonmedia.com for login and passcode. 

Thanks for taking a spin around the site!

- Burgeon